When you’re building your website, it’s easy to get overwhelmed with all the things to think about. But let’s be real, your website is the core of your business. It’s where people decide whether to take you seriously or move on. And guess what? Having the right pages in place is the secret sauce. Without them, you’re missing out on potential clients and sales.
If you’re questioning yourself if there’s a list of must have pages for a website and what exactly to include there, this post is for you. So let’s dive in to discover all 7 essential website pages every business needs.
1. Homepage
Your homepage is a first impression of your business, and we all know how important it is. It’s like walking into someone’s house for the first time. If it’s messy, confusing, or just doesn’t feel right, you’re not sticking around for long, right? That’s exactly how visitors feel when they land on your homepage.
This page needs to grab attention right away. You can think of it as the perfect elevator pitch – it tells people who you are, what you do, and why they should care. The headline should be clear and specific. Your visuals should be on point. And your call-to-action strong. Whether you want visitors to explore your services, sign up for your newsletter, or book a consultation, make sure it’s easy and obvious.
2. About Page
The “About” page is where you really get to connect. It’s your chance to share your story and make people feel something. But let’s be clear: this page isn’t just about you. It’s about how you can solve your visitors’ problems.
Share your mission, your values, and the reason you do what you do. Show some personality – let people feel like they’re getting to know the real you. Put in some social proof – like client testimonials or media features – to back up your credibility.
3. Services/Products Page
Your Services or Products page is where you showcase exactly what you offer. But don’t just list things out like a menu—paint a picture. Make people feel what it would be like to work with you or buy from you. Describe the transformation they’ll experience.
As an example, for photographer, instead of saying “I offer wedding photography,” say, “Imagine your wedding day, perfectly captured in timeless, breathtaking photos that make you relive every tear, laugh, and dance.” Be specific, show the benefits, and don’t forget to include clear pricing (if applicable) or a simple way to get more details.
Picture a potential client scrolling through your services, nodding along, thinking, “Yes, this is exactly what I need.” Make them feel confident and excited to hit that “Book Now” button.
4. Contact Page
You want this page to be as easy and welcoming as possible. Keep it simple—no one wants to jump through hoops to get in touch with you.
Include multiple ways for people to reach you: a form, your email, and maybe even a phone number if that’s your style. And if you have a brick-and-mortar location, don’t forget to put your address and a map.
5. Blog/Resource Page
A Blog or Resource pages are your opportunity to showcase your expertise. Give value, educate your audience in your blog posts, this will also help to attract more visitors through SEO. But more than that, it’s where you build trust.
When you provide helpful, actionable content, people start to see you as an authority. Whether it’s how-to guides, tips, or behind-the-scenes insights, use your blog to demonstrate that you know your stuff.
6. Privacy Policy and Legal Pages
I know – these pages aren’t exactly fun or sexy, but they’re absolutely website must haves. Your Privacy Policy and Terms of Service let visitors know you’re trustworthy and transparent. These pages protect you legally and let people know how you handle their data.
You don’t have to get into legalese here. Just make it clear and simple. Let your visitors know their privacy is important to you.
7. Custom 404 Page
No one likes ending up on a 404 error page. It’s a dead end, and it can be frustrating. But you can turn this frustrating experience into a fun, helpful moment. Create a custom 404 page that still keeps your brand’s tone and gives visitors a way to navigate back to the main content.
Include a funny message, a search bar, or links to popular pages so people don’t feel stuck. It’s a little detail, but it makes a big difference in the overall experience.
Additional thoughts
FAQs and Testimonials aren’t necessarily must-have separate pages, as others may recommend, but they’re definitely a must to include. They save your clients time and build trust instantly. Consider adding a FAQ section directly into your Services page—answer common questions about your process, what’s included, and how to book you. This way, potential clients don’t have to go searching for answers—they get everything right there, which makes them more likely to book.
Testimonials? They’re pure gold. Nothing builds credibility like hearing from other happy couples who’ve loved their experience with you. Include a few glowing testimonials right on your homepage and your Services page. Real stories make all the difference in helping future clients trust you and feel excited to work with you.
Conclusion
Having these seven pages on your website isn’t just about ticking boxes on your website to-do list. It’s about creating an experience that makes visitors feel welcomed and excited to work with you. Whether it’s a first-time visitor or a returning client, these pages set the tone and build trust.
Each page serves a purpose. Together, they create a seamless journey that builds connection, trust, and ultimately, conversion. And that’s what we all want, right? A website that actually works for us, brings in clients, and helps us grow our businesses.
In my “Complete Website Rebrand Experience” I deliver all of these pages (except the legals – but I can recommend where to get these). So if you’re ready to take your brand to the next level, let’s make it happen!
I really hope this was helpful for you. If you think it’s valuable, I would appreciate if you share this post with your friends and fellow entrepreneurs who may benefit from it. If you have any questions or just want to say hi, let’s connect on Instagram.
