Your website titles aren’t just headers
They’re your first chance to grab attention and show clients they’re in the right place. But if they’re not doing their job, you might be losing clients without even realizing it. If your website isn’t performing as you’d hoped, your titles might be to blame. Down below I show five common mistakes and how to fix them with good examples. Let’s take a look at the website title examples for wedding photographers. But, I’m sure, all those mistakes are applicable for any niches.
1. Being Too Generic
Titles like “Welcome to My Website” or “Your Go-To Photographer” don’t stand out or say anything unique. It might be easy to write, but it won’t stand out. Be specific and highlight what makes you different. Focus on what your ideal audience is looking for and craft a title that resonates.
Example: Instead of “Welcome to My Website,” try “Timeless Wedding Photography for Couples Who Treasure Every Detail.”
2. Lacking Clarity
Using vague or overly poetic titles like “Chasing the Light, Capturing the Soul.” If your title is vague or confusing, visitors won’t take the time to figure it out. They’ll leave and look for someone who speaks their language. Try to use simple, clear language that quickly communicates your offer and value. Avoid jargon or overly clever phrases that might confuse your audience.
Example: Instead of “Chasing the Light,” try “Luxury Wedding Photography for Modern, Romantic Couples.”
3. Missing Keywords
Skipping the words your audience is searching for, like “wedding photographer.” If you’re not using the right keywords, your website won’t show up in search results. Potential clients might never find you. Do keyword research to understand what your audience is searching for. Incorporate those keywords naturally into your titles to improve SEO and attract more traffic.
Example: Instead of “Gallery,” try “Wedding Photography Gallery: Real Love Stories.”
4. Focusing on Yourself Instead of Your Client
Titles like “I’m a Wedding Photographer” or “About Me” focus on you, not the people you’re trying to serve. This can make you seem less approachable or helpful. Shift the focus to your client and their needs. Use your title to show how you can solve their problem or provide value.
Example: Instead of “I Capture Memories,” try “Because Your Love Story Deserves to Be Told Beautifully.”
5. Failing to Show the Benefit
Generic promises like “Photos You’ll Love.” If your title doesn’t highlight the benefit of working with you, visitors won’t feel motivated to stay. They want to know, “What’s in it for me?” Highlight the unique experience or result you deliver. Make the benefit front and center. Show your audience the transformation they’ll experience or the results they’ll achieve.
Example: Instead of “Photos You’ll Love,” try “Stress-Free Wedding Photography That Lets You Enjoy Every Moment.”
How to Craft Titles That Work
Now that you know the mistakes to avoid, here are a few quick tips for crafting powerful website titles:
- Speak Directly to Your Audience: Use words like “you” and “your” to make it personal.
- Be Specific: Highlight your unique value or promise.
- Keep It Short and Sweet: Aim for titles that are clear and easy to read at a glance.
Your main website titles are the first thing your audience reads. If they’re not effective, visitors will move on. Use clear, client-focused, and emotion-driven titles to grab attention.
Need Copy Assistance?
One of the best ways to write a great copy for your website is to work with professional copywriter. But if you’re on a budget, within my “Complete Brand & Website”, “Website template customization”and “Sales page design” services I provide Copy Assistance with my Notion Copywriting template. It includes: best headline formulas, creative CTA buttons, power words, page frameworks, AI prompts, copywriting tips, content planner + my feedback.
