Why website engagement matters?
Think of your website like your digital home. You’ve probably put a lot of effort into the main areas – like your homepage and services page (which I covered in my post “Seven Must-Have Pages for a Website”). But, don’t forget about those smaller corners if you want to boost your website engagement! They may seem minor, but they can seriously impact how people feel about your site and brand.
Sometimes, it’s the little things that make all the difference in how visitors interact with your website. Overlooking these areas can mean missing out on valuable connections with potential clients. Every page – yes, even your contact and 404 pages – deserves some love. Let’s dive into five spots that you might be overlooking.
1. Contact page
Your contact page is like the front door to your site. You don’t want it to be hard to find. Make sure there’s an obvious link in your menu, so people can get in touch easily. And don’t make it boring! Add personality. Include a friendly message, a nice photo, and make sure there are plenty of ways for people to reach you—email, phone, social media, you name it. A simple, inviting contact form can work wonders too. It’s about making people feel comfortable and welcome when they reach out.
2. Pop-ups and newsletter sign-ups
Pop-ups… they get a bad rap, but when done right, they’re gold! Your email list is like your direct connection to potential clients. So make those pop-ups work for you. Don’t just slap them in someone’s face the second they land on your page. Wait a bit—or even better, catch them before they leave. And give people a reason to sign up—whether it’s a discount, a freebie, or access to exclusive content. Oh, and make sure the pop-up looks nice and fits your brand vibe.
3. Email confirmation
When someone signs up for your newsletter, that first email they receive should bring a smile to their face. Make it personal—use their name, keep it on-brand, and make it welcoming. Let them know what to expect next, like a cool welcome series or links to your most popular posts. And don’t forget to make sure it looks great on phones since many people will be reading it there
4. Footer
The footer is one of those places people often overlook. It’s at the bottom, but it’s super important! Use this space wisely. Pop in your contact info, quick links to key pages, and your social media profiles. Maybe even add your business hours or a small “about” section. And yes, include the boring (but necessary) legal stuff like privacy policies.
5. 404 page
Last but not least, the 404 page. When visitors hit a dead end on your site, don’t just leave them hanging. Turn it into a fun little detour! Use a friendly message, maybe a funny image, and give them options to get back on track. Suggest some popular pages or include a search bar to help them find what they’re looking for. A well-crafted 404 page can turn a “meh” moment into something memorable.
Conclusion
Great website isn’t just about aesthetics, it’s also about how it functions and how it makes your visitors feel. So, take a moment to review these spots and make the necessary tweaks. Your visitors (and your business) will thank you!
And don’t forget to regularly check and update these areas to keep things fresh. Small changes can make a big difference! If you’re looking to boost your website’s sales experience even more, check out my post on “Top 12 Website Conversion Hacks Every Entrepreneur Needs to Convert Visitors into Buyers.”
I hope this was helpful, and I’d love for you to share this post with your friends and fellow entrepreneurs who might benefit from it. If you have any questions or just want to say hi, let’s connect on Instagram.
